Brand Strategy Overview
Amber & Oak
PROJECT OVERVIEW
Amber and Oak's artisanal furniture focuses on enhancing the natural beauty that their wood furniture has to offer. Their skilled craftsmen transform rich woods into unique, stylish pieces that celebrate the warmth and character of nature in your home.
Visual Identity
BRAND SUBSTANCE
Mission: Bringing the warmth and character of nature into homes through beautifully crafted, artisanal wood furniture.
AUDIENCE
Masyn, our target customer, values quality and sustainability, seeking furniture that combines natural beauty with durability. They appreciate handcrafted, timeless pieces that make a statement in their home and align with their eco-conscious lifestyle.
POSITIONING
Amber & Oak is positioned as a premium furniture brand that offers distinctive, handcrafted wood pieces, balancing artistry with environmental responsibility.
PERSONALITY
The brand embodies a grounded, artisanal spirit that feels both sophisticated and welcoming. Our main personality traits are timeless, earthy, elegant, and authentic.
SUPPORTING ELEMENTS
The supporting elements of Amber & Oak’s branding include an earthy color palette of tan, gray, deep slate, mahogany red and charcoal, reflect the natural tones of wood and organic materials. Patterns featuring oak rings and hand-drawn outlines of furniture pieces, add texture and depth while highlighting the craftsmanship at the brand’s core. Together, these elements create a cohesive, rustic aesthetic that honors both the artisanal quality and timeless appeal of Amber & Oak’s furniture.
LOGO DESIGN
The Amber & Oak logo is a thoughtful representation of the brand’s artisanal roots and nature-inspired aesthetics.
At the core of the logo, a cross-section of an oak tree captures the organic beauty of wood grain and growth rings, symbolizing the journey from raw material to refined craftsmanship. A triangular cut from the wood slice forms a subtle “A” within the “O” shape, cleverly nodding to "Amber" and "Oak" in a natural, understated way. The textured rings bring a rugged, authentic touch, mirroring the hands-on craftsmanship behind each piece.
Paired with a vintage typewriter-style font, the logo conveys a rustic, handmade vibe, while a modern, clean font beneath it adds balance and a touch of elegance, embodying the brand’s blend of timeless quality and refined design.
